Senior Account Executive, Retail Media
HelloFresh · New York, New York
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Senior Account Executive, Retail Media (US)
Strategic partner to brands and agencies across industries, creating partnerships our customers love and that drive revenue growth for HelloFresh.
Strategic partner to brands and agencies across industries, creating partnerships our customers love and that drive revenue growth for HelloFresh.
About the team
The Retail Media team partners with brands across categories, from food and beverage to entertainment, finance, home and lifestyle. Through product sampling, recipe integration, digital activations, brand experiences and meal kit sponsorship, we create moments that excite our customers and deliver measurable results for advertisers. Our brands reach tens of millions of consumers each month. Every partnership is built to fit naturally into the customer experience, never at its expense.
The role
As Senior Account Executive, Retail Media, you will bring in and grow partnerships that excite our customers, whatever the industry. You will own relationships with brands and the agencies that represent them, monetise our physical and digital inventory, and build tailored joint business plans. You will work with our global and local Retail Media, Partnerships and Operations teams so that every program is relevant to our customers and protects the experience. You will report to [title], with support from our Global Retail Media team.
You will
- Own the full sales cycle: open new business, close add-on and incremental business, identify client needs and propose compelling programs.
- Build strategic partnerships: develop relationships with senior brand and agency decision-makers across industries, and create tailored solutions across sampling, shopper marketing, digital and trade marketing.
- Create compelling value propositions: design partnerships that are relevant and delightful for our customers and maximise advertiser ROI.
- Protect the customer experience: apply our relevance and brand guidelines so every partnership fits naturally and never compromises UX.
- Open new categories: identify and pitch non-traditional advertisers beyond CPG where there is a real fit with our customers.
- Plan your territory: build a sales plan and a robust pipeline to meet or exceed growth and revenue goals.
- Use data and AI: turn campaign performance and market trends into recommendations, and use GenAI tools to streamline prospecting and sales processes.
- Collaborate across teams: work with Retail Media colleagues in other markets, Operations and Partnerships to execute go-to-market plans.
- Be our ambassador: represent HelloFresh at industry events, conferences and client meetings.
You are
- A relationship builder, trusted by senior brand and agency stakeholders
- Customer-minded, with good judgment on what feels relevant to a customer and what doesn't
- Results-oriented, with a record of meeting and exceeding targets, renewal goals and margins
- Pipeline-focused, with a bias for action and strong follow-through
- Strategic and analytical, using data to make decisions
- A clear communicator in person, by phone and in writing
- Adaptable and resilient in a fast-paced, hands-on, changing environment
- Curious about trends in retail media, advertising and consumer brands
You have
- 5-7 years of successful sales experience with national brands and agencies (e.g. CPG, entertainment, financial services, retail, media), in sampling, couponing, shopper marketing, digital or trade marketing
- Demonstrated success growing repeat business
- Strong knowledge of the advertising landscape: sales cycles, media planning, campaign success metrics and the needs of large advertisers
- An established network among US brands and agencies across industries
- CRM proficiency (e.g. HubSpot)
- Experience using GenAI to build more efficient sales processes
- Willingness to travel domestically
- A BA/BS degree
Nice to have: experience in retail media networks, e-commerce, subscription models or partnerships in consumer-facing environments.
Above all, we want people who make HelloFresh better. If you don't tick every box but think you'd thrive here, we'd like to hear from you.
Above all, we want people who make HelloFresh better. If you don't tick every box but think you'd thrive here, we'd like to hear from you.
You'll get
- Competitive salary and 401(k) with company match that vests immediately upon participation
- Generous PTO, including a sabbatical, and up to 16 weeks of parental leave
- Comprehensive health and wellness benefits, with options at $0 monthly from day one
- Tuition reimbursement for continuing education (after 2 years of service)
- Up to 85% off HelloFresh, Green Chef, EveryPlate and Factor subscriptions
- Employee Resource Groups open to all, including BIPOC, women, veterans, parents and LGBTQ+
- An inclusive, collaborative and mission-driven environment that is disrupting the traditional food supply chain
Compensation
- New York: base pay $101,430 to $138,000; estimated on-target earnings (OTE) $160K to $288K
This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors.
New York Pay Range
$101,430—$138,000 USD
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