Marketing Executive, Value & Promotions

Join us in our mission to transform the way people shop and eat, where impact, innovation, and growth drives everything we do.

We're looking for a Marketing Executive, Value & Promotions to join our Marketing Team in Dubai. This is a hybrid role.

Role Overview

As Marketing Executive, Value & Promotions, you will report to the Senior Marketing Manager, Value & Promotions for the Middle East. You will own the day-to-day delivery and performance of our promotional and incentive campaigns, working cross-functionally to ensure every offer is targeted, well-timed, and commercially sound.

Incentives sit at the centre of how customers experience value on the platform - they influence whether someone tries the app, comes back, or drifts away. This role owns that layer day to day: turning the promotional calendar into targeted campaigns across the customer lifecycle, and making sure every campaign earns its budget.

What You'll Be Doing:

You’ll be joining the Middle East Marketing team. You will work cross-functionally with Commercial, Marketing, Finance, Tech, Data Science, and Global/Central teams to build promotional plans that improve customer experience and drive operational excellence.

Here’s What Your Day-to-day Might Look Like:

• Promotional Calendar Execution: Own the day-to-day execution of the Middle East promotional calendar, translating the quarterly plan into targeted campaigns across the customer lifecycle: acquisition, activation, retention, and win-back.

• Promo Strategy Development: Contribute to the development of strategies focused on how value propositions can change customer behavior and drive ROI for Deliveroo and our Partners.

• CRM & Lifecycle Campaigns: Work with CRM and Tech to build and deploy in-app and lifecycle campaigns, ensuring offers reach the right customer segment at the right moment.

• Campaign Set-up & Accuracy: Own the set-up of promotions end to end - eligibility, caps, dates, and copy - so every offer goes live as briefed and on time.

• Customer-centric Programmes: Work with Data Science to translate customer and performance data into promo mechanics that are genuinely relevant, not just discounted.

• Budget Tracking: Own campaign-level budget tracking and reporting, flagging when a promotion’s ROI or margin impact is off plan.

• Performance Optimization: Own weekly reporting on in-flight campaign performance and post-campaign analysis, identifying what worked, what didn’t, and what’s worth testing next.

• Test & Learn Agenda: Design and run local test-and-learn experiments, feeding results back into the broader promotional strategy.

• Competition Monitoring: Keep on top of competitor trends and market activity to keep our offers sharp and well-positioned.

• Customer Advocacy: Champion the consumer voice, ensuring every promotion offers genuine value rather than just a lower price.

What You'll Need to Thrive:

• Experience: 2-4 years of experience in Growth Marketing, CRM, Campaign Management, Marketing, Commercial Strategy, or Promotions within a high-growth technology, marketplace, e-commerce, or consumer platform.

• Commercial Acumen: Experience owning or supporting customer incentive strategies and promotional campaigns that drive measurable business outcomes, with working knowledge of core commercial metrics (CAC, LTV, GMV, margin impact) and how promotional decisions move them.

• Educational Background: Bachelor’s degree in Marketing, Business, Economics, Analytics, or a related discipline.

• Analytical Rigor: Strong analytical skills - proficient in Excel, Google Sheets, and BI tools like Looker, and comfortable interpreting data to shape campaign decisions.

• Technical know-how: Experience running or supporting A/B tests and translating results into recommendations.

• Attention to Detail: Organised and accurate, able to run several campaigns at once without letting the details slip.

• Collaboration: Excellent communication and collaboration skills, with the ability to manage multiple cross-functional stakeholders and the confidence to communicate at all levels.

• Execution Focus: A self-starter attitude, with a proven ability to deliver results quickly and efficiently in a fast-paced, matrixed organisation.

• Language Skills: Fluent English; Arabic language skills are an advantage in this market.

Why Join Us?

At Deliveroo, you’ll do work that matters, solving real-world problems in a three-sided marketplace that’s constantly evolving.

We’re food lovers, problem solvers, community builders and more, brought together by a shared drive to make things better. Working here you can expect to:

🔧 Make a visible impact every day

Your work directly improves experiences for customers, partners and riders.

🌱 Learn fast in an entrepreneurial environment

Work close to the market with autonomy, pace and real responsibility.

🧠 Build a career, not just a role

Stretch yourself, develop new skills and grow as the business evolves.

🌎 Deliver together in an inclusive culture

Collaborative, values-driven teams that support how you work best.

We aim to create a fair process that lets your skills shine—our interview typically includes 3-4 stages. Find more about how we hire here.