Performance Marketing Manager
Experian · Mumbai, India
What the posting says
Each fact was read from this posting and checked:Statedin the posting, quotedConflictsposted two ways, both shownNot mentionedwe looked; it is not there
- Employment typeStated
- Full time
Not mentioned in this posting
We read the whole posting. These are not in it. Not a no: ask the recruiter, in your own words.
- PayNot mentioned
- The posting does not say
- Work arrangementNot mentioned
- The posting does not say
- ShiftNot mentioned
- The posting does not say
- ExperienceNot mentioned
- The posting does not say
- EducationNot mentioned
- The posting does not say
- Visa sponsorshipNot mentioned
- The posting does not say
Requirements, each with its sentence from the posting
These are the employer’s words. The index does not judge whether you meet them.
- No requirement has been itemized for this posting yet. The employer’s words are in the full posting below.
Read the full posting as the employer wrote it
Company Description
Experian is a global data and technology company, powering opportunities for people and businesses around the world. We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more. Experian invests in people and new advanced technologies to unlock the power of data. We have an amazing team of 25,200 people in 32 countries.
Job Description
What you’ll be doing
- Paid acquisition strategy: Develop the paid-growth strategy across relevant channels such as Google, Meta, YouTube.
- Media budget ownership: Build monthly/quarterly spend plans, allocate budgets across channels and campaigns, monitor pacing, forecast outcomes and recommend reallocation based on performance and marginal returns.
- Performance content and creative: Work with our teams and agencies to create ad concepts, copy, videos, statics, or landing-page/app-store messaging and campaign assets designed for acquisition. Build a structured creative-testing pace rather than relying on one-off campaigns.
- Measurement and attribution: Create a clear measurement framework for channel and campaign performance.
- Experimentation: test channels, audiences, bids, creatives, offers, landing experiences and campaign formats; document insights and scale what works.
- Growth reporting: Build weekly and monthly performance reporting for your team, including spend, acquisition, conversion, efficiency, risks and the next set of actions.
- Compliance and brand guardrails: Ensure paid communication is accurate, customer- and aligned with applicable brand, legal, privacy and financial-services communication requirements before launch.
Qualifications
What We’re Looking For
- 5–9 years of experience in performance/growth marketing with hands-on ownership of digital acquisition and paid media budgets.
- Strong expertise in managing campaigns across major digital advertising platforms, including mobile app acquisition.
- Experience in agency management, campaign optimization, media buying, audience segmentation, and conversion funnel management.
- Proficiency in campaign analytics, attribution, and reporting, with exposure to tools such as GA4 and Firebase.
- Experience using marketing automation platforms (e.g., Marketo, Zoho Automation, Eloqua) for lead nurturing and email campaigns.
- Bachelor's degree required; MBA preferred. Ability to work closely with senior leadership, reporting directly to the Chief Business Officer.
Additional Information
Our uniqueness is that we celebrate yours. Experian's people first, inclusive and purpose-driven culture is multi award-winning; World's Best Workplaces™ 2025 (Fortune Global Top 25), Great Place To Work™ in 26 countries to name a few. Check out Experian Life on social or explore our Careers Site to understand why. Experian is also proud to be an Equal Opportunity and Affirmative Action employer. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.
Benefits/Perks:
- Great compensation package and discretionary bonus plan
- Core benefits include pension, health Insurance and term life Insurance, Sharesave scheme and more!
- 25 days annual leave with 13 bank holidays and 3 volunteering days. You can also purchase additional annual leave.
- Role Location: Mumbai
- Experian is an equal opportunities employer
- Job Location - Mumbai Onsite.
Recruitment Fraud Awareness - Experian's recruitment process is conducted only through authorised channels. Recruitment communications will only be sent from an @experian.com email address.
Experian will never ask candidates to make any payment as part of an application, interview, assessment, onboarding, or recruitment process. To apply for roles or verify opportunities, please visit experian.com/careers.
Experian Careers - Creating a better tomorrow together
Find out what its like to work for Experian by clicking here
Experian Careers - Creating a better tomorrow together
Find out what its like to work for Experian by clicking here
The posting text is reproduced as the employer wrote it; the index adds nothing to it.