Digital Marketing Operations Manager

Company Description

We are a global materials science and digital identification solutions company with locations in over 50 countries, and approximately 35,000 employees worldwide. As a science and innovation company, we believe that diverse teams are stronger teams. We are committed to fostering a culture of curiosity and courage, where you can grow your career with a company that has innovation in its DNA. Founded on creating real-world impact to enable a better future, we strive to provide an open, collaborative culture where diversity of thought is encouraged and respected. Hear from our employees about what it's like working at Avery Dennison. Learn more at www.averydennison.com. 

• Inclusive Care: The program is available at no extra cost to all employees who have an Anthem medical plan that offers Inclusive Care and are looking for: Primary and specialty care from a provider with LGBTQ+ experience.

• Retirement Savings: Avery Dennison supports your retirement readiness financially through company contributions to the 401(k) Plan.

• Health and Wellness: Avery Dennison offers healthcare and insurance options to support you and your family based on your personal needs.

• Paid Time Off: We offer a generous vacation program that varies based upon your experience and position within Avery Dennison.

Job Description

Avery Dennison is seeking a data-driven, strategically minded Digital Marketing Operations Manager to lead and optimize our internal digital marketing platforms, with a primary focus on website and technology infrastructure, analytics reporting and process management. In this high-impact role, the Digital Marketing Operations Manager will shift our digital operations focus from administrative tasks to advanced analysis, acting as the operational backbone of our marketing infrastructure. You will turn data into actionable insights and help bridge the gap between marketing and sales. The ideal candidate is an expert in system integration, data analysis, and building unified dashboards using tools like Looker Studio or Oracle FDI. You will collaborate closely with cross-functional global teams to provide insights to help maximize marketing ROI.

On-site in Dallas, TX (Hybrid - 3 days onsite) 

Key Responsibilities

• Act as the global architect and owner of our marketing technology stack, continuously evaluating platform health, reviewing new feature updates, and proactively recommending software integrations to keep our infrastructure cutting-edge.

• Partner closely with IT, data engineering, and ecommerce teams to extract, clean, and consolidate data from multiple pipelines, designing, building, and maintaining real-time marketing dashboards in Looker Studio (or similar BI tools) to track cross-platform performance.

• Establish a regular reporting cadence with segment marketing teams and turn complex datasets into actionable insights to optimize campaign ROI.

• Act as the technical project manager for our website migration initiatives, including collaborating with our ecommerce team, utilizing strong organizational skills to manage timelines, cross-functional deliverables, and stakeholder management.

• Formulate and enforce comprehensive data governance policies to ensure database cleanliness, completeness, accuracy, and security across all global platforms.

Qualifications

• 5–10 years of dedicated experience in marketing operations, digital marketing technology, or RevOps, preferably within a global B2B enterprise environment.

• Proven experience designing and managing a complex marketing technology stack, with hands-on administrator experience with platforms like Demandbase, Adobe Experience Manager, Semrush, Google Analytics, and Oracle Eloqua highly preferred.

• Elite skills in data aggregation and building multi-source dashboards within Looker Studio or similar BI solutions, along with demonstrated ability to collaborate with IT/Data teams on API connections and pipeline data management.

• Exceptional ability to translate technical data into compelling narratives and present insights confidently to non-technical segment marketing leaders.

• Strong track record managing large-scale digital projects (like CMS or website migrations) using collaborative process management platforms like Smartsheet.

Additional Information

Equal Opportunity Employer

Avery Dennison is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status, or any other protected status.

Reasonable Accommodations Notice

If you require accommodations to view or apply for a job, alternative methods are available to submit an application. Please contact (440) 534-6000 or NA.TA.Operations@averydennison.com to discuss reasonable accommodations.

Identity Verification Notice

To maintain the integrity of our hiring process and protect our candidates from identity fraud, we require video and/or in-person interviews. As part of this verification, we may also ask you to take a brief photo. This image is used exclusively to ensure identity consistency and will be permanently deleted once the hiring process concludes.

Pre-employment Screening Notice

As part of our hiring process, final candidates may be required to complete reference checks, education verification, and employment history verification. Additional post-offer screenings, where permitted by law, will be conducted in full compliance with applicable local, state, and federal regulations.