Lifecycle Marketing Manager
Sword Health · United States
What the posting says
Each fact carries its state:Statedfound in the postingConflictstwo statements disagree, both quotedNot mentionedthe posting does not say
- PayStated
- $93,275–$146,575 a year
- Employment typeStated
- Full time
- Work arrangementStated
- Remote OK
- ExperienceStated
- 2-5 years
Not mentioned in this posting
“Not mentioned” means the posting does not say. It is not a no. You could ask the recruiter.
- ShiftNot mentioned
- The posting does not say
- EducationNot mentioned
- The posting does not say
- Visa sponsorshipNot mentioned
- The posting does not say
Requirements, each with its sentence from the posting
These are the employer’s words. The index does not judge whether you meet them.
- Lifecycle marketingrequired
3-5 years of experience in lifecycle marketing, CRM, or retention marketing
from the posting - CRM platform automationrequired
Hands-on experience building automated workflows in CRM platforms (e.g. Braze, Iterable)
from the posting - Brazerequired
Hands-on experience building automated workflows in CRM platforms (e.g. Braze, Iterable)
from the posting - Iterablerequired
Hands-on experience building automated workflows in CRM platforms (e.g. Braze, Iterable)
from the posting - AI/LLM tools in daily workrequired
Hands-on experience using AI/LLM tools in your day-to-day work, and examples of how you've used them to save time or improve results
from the posting - Analytics and data interpretationrequired
Strong analytical skills: comfortable pulling cohorts, reading results, and turning them into next steps
from the posting - BI toolsrequired
Experience with a BI tool (Looker, Tableau, Amplitude, Mixpanel)
from the posting - HTML/CSS for emailrequired
Basic understanding of HTML/CSS for email template troubleshooting
from the posting - Data structures and APIsrequired
Understanding of data structures, APIs, and event-based triggering
from the posting - Campaign QA and executionrequired
Strong attention to detail and QA discipline across multiple concurrent campaigns
from the posting - Multi-campaign managementrequired
Highly organized self-starter capable of managing multiple campaigns simultaneously
from the posting - Consumer Tech or Subscription experiencepreferred
ideally within Consumer Tech or Subscription services
from the posting - Email copywritingpreferred
Strong copywriting and editing
from the posting - AI-driven personalizationpreferred
Experience with AI-driven personalization or predictive features in a CRM (e.g., Braze Intelligence)
from the posting - Partnership or B2B2C campaignspreferred
Experience with partnership or B2B2C campaigns
from the posting
Read the full posting as the employer wrote it
At Sword, we’re building AI to heal billions and unlock humanity’s full potential. In doing so, we’re pioneering AI Care, a fundamentally new approach to healthcare built for medical reasoning, safety, and real-time treatment, not generic technology applied after the fact. As both a clinical-centric frontier AI lab and an applied AI platform, Sword is reimagining how care is delivered at scale, removing traditional barriers like appointments, waiting rooms, and stigma so more people can access the care they need—and ultimately get back to lives lived in full.
Since 2020, Sword has expanded across physical therapy, women’s health, cardiometabolic, and mental health, and is now moving beyond the session to a fully AI-native, 24/7 care program that brings physical activity, therapeutic exercise, psychotherapy, nutrition, and behavior change into one connected experience. More than 700,000 members across three continents have completed over 10 million AI sessions, helping 1,000+ enterprise clients avoid more than $1 billion in unnecessary healthcare costs. Backed by 42 clinical studies, 44+ patents, and more than $500 million raised from leading investors including Khosla Ventures, General Catalyst, and Founders Fund, Sword is defining a new standard for healthcare.
AI Proficiency at Sword
AI fluency is a core expectation at Sword. Every candidate is assessed against our three-level framework — be ready to share real examples of how AI is already part of how you work.
-
Explorer (Level 1) — Uses AI daily to boost personal productivity
-
Builder (Level 2) — Creates workflows and tools that elevate the whole team
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Integrator (Level 3) — Embeds AI into products and processes at scale
Every hire must demonstrate at least Level 1. The expected level will vary depending on the seniority of the role.
Role
We are looking for a data-driven and customer-obsessed Lifecycle Marketing Manager to execute and improve the end-to-end customer journey. In this role, you will design, build, and execute multi-channel marketing campaigns (Email, Push, and In-App) aimed at driving user activation, engagement, retention, and monetization. You will also support partnership efforts and ad hoc campaigns.
You will act as the voice of the customer throughout their lifecycle, creating highly personalized experiences that drive engagement and business impact. The ideal candidate is an excellent problem solver, top tier with hands-on execution and loves diving into the data to uncover growth opportunities.
What you'll be doing:
- Build, deploy, and maintain automated lifecycle campaigns across Email, Push Notifications, and In-App Messages using CRM platforms (e.g. Braze / Iterable)
- Find new opportunities to optimize key user journeys and campaigns across onboarding through to active engagement, reactivation, and winback
- Use AI/LLM tools to streamline recurring work (briefs, copy variants, QA, reporting) and test ways to make lifecycle programs smarter and more personalized
- Design and execute experiments (subject lines, send times, content, channel mix) to optimize campaign performance and drive incremental lift.
- Track and report on core lifecycle KPIs (Open Rates, CTR, Conversion Rate, Unsubscribe Rates, Churn, Winbacks). Share actionable insights with the broader team.
- Collaborate with User Acquisition, Product Marketing, Brand Marketing, Partnerships and Customer Success to execute an integrated marketing/promotional calendar
- Work with Design, Product, Engineering, and Data to get the right events and attributes into Braze for triggering and personalization
What you need to have:
- 3-5 years of experience in lifecycle marketing, CRM, or retention marketing, ideally within Consumer Tech or Subscription services
- Hands-on experience building automated workflows in CRM platforms (e.g. Braze, Iterable)
- Hands-on experience using AI/LLM tools in your day-to-day work, and examples of how you’ve used them to save time or improve results
- Strong analytical skills: comfortable pulling cohorts, reading results, and turning them into next steps. Experience with a BI tool (Looker, Tableau, Amplitude, Mixpanel)
- Basic understanding of HTML/CSS for email template troubleshooting. Understanding of data structures, APIs, and event-based triggering
- Strong attention to detail and QA discipline across multiple concurrent campaigns
- Highly organized self-starter capable of managing multiple campaigns simultaneously while maintaining strict quality control
Nice to have:
- Strong copywriting and editing
- Experience with AI-driven personalization or predictive features in a CRM (e.g., Braze Intelligence)
- Experience with partnership or B2B2C campaigns
*The range below reflects base, variable, and equity for this role.
This is a starting point, not a ceiling — once someone joins and proves they're outlier talent, we adjust quickly to make sure their compensation matches their impact.
Job titles may span more than one career level, so actual pay depends on skills, qualifications, experience, location, and market demand, among other factors. The range reflects base salary plus any variable, bonus, or sales incentives, and our estimate of the value of private company stock options where applicable. It's subject to change, and future stock value isn't guaranteed. Sword also offers additional benefits beyond total compensation.
The posting text is reproduced as the employer wrote it; the index adds nothing to it.