Influencer Marketing Coordinator
Roblox · São Paulo, Brazil
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- EducationStated
- ['bachelor degree']
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Every day, tens of millions of people come to Roblox to explore, create, play, learn, and connect with friends in 3D immersive digital experiences– all created by our global community of developers and creators.
At Roblox, we’re building the tools and platform that empower our community to bring any experience that they can imagine to life. Our vision is to reimagine the way people come together, from anywhere in the world, and on any device. We’re on a mission to connect a billion people with optimism and civility, and looking for amazing talent to help us get there.
A career at Roblox means you’ll be working to shape the future of human interaction, solving unique technical challenges at scale, and helping to create safer, more civil shared experiences for everyone.
Role Overview
We're looking for an Influencer Marketing Coordinator passionate about building brands and driving business results with Spanish language content creators and influencers. As an Influencer Marketing Coordinator, you will play a key role in supporting Roblox influencer content creation in Spanish-speaking regions and building new relationships with local influencers.
You Will
- Work with the Head of Influencer marketing in the strategic planning and execution of local marketing campaigns for Roblox & local influencers.
- Reach out, build connections, participate in community events with influencers and manage relationships with top global Roblox influencers including providing proactive and reactive guidance and support at the individual and group levels.
- Track performance of Influencer programs
You Have
- Bachelor's Degree preferably in Marketing, Advertising, Management or Business Administration
- Experienced with 4+ years of experience in marketing, ideally with experience working on social media campaigns and influencer activations
- Native Spanish skill in order to build relationships with content creators, along with a deep understanding of regional cultural nuances, slang, and digital trends across key tier-1 LATAM markets.
- An operational mindset - detail and process oriented
- Knowledge of local social media/channels
- Plugged into local culture and social media, must be able to identify and react to local trends
- Experience working with content creators/influencers in a brand/brand campaign capacity
- Fluent English skill to be able to translate materials and communicate with the global team.
- Strong analytical and problem-solving abilities
Roles that are based in an office are onsite Tuesday, Wednesday, and Thursday, with optional presence on Monday and Friday (unless otherwise noted).
Roblox provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Roblox also provides reasonable accommodations to candidates with qualifying disabilities or religious beliefs during the recruiting process.
For US based roles only, please note the Company may not be able to employ candidates for this role who have United States work authorization related to certain U.S. visa categories, or support future H-1B sponsorship at this time.
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