Site Merchant, Women's, Gap Specialty
Gap Inc. · SF - 2 Folsom; NY 55 Thomas St
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- Full time
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About the Role
The Site Merchandiser role is part of a dynamic and high-performing team that prides on blending the art and science of site merchandising. Here, you’ll have an opportunity to manage the end-to-end site experience and ensuring it aligns with the product to site, promotional messaging, pricing, marketing and campaign launch strategies. You will partner with Site Merchandising, Merchandising, Marketing, Digital Operations, Promotions, Sample and Photo Studio teams to produce a best-in-class online shopping experience. Your talent for flawless will be key to bringing product strategies to life across multiple customer touchpoints throughout the digital journey.
What You'll Do
- Leverage site analytics, customer engagement metrics, and brand product direction to drive a high converting & frictionless site experience
- Act as the visual expert for your site categories ensuring site merchandising ties back to seasonal investments, big ideas, and market trends
- Generate and review site reports for division and categories to support in-season business assessment, recommend site actions to drive optimal KPIs
- Partners with Merchandising, Marketing, Digital Operations and fellow Site Merchant partners to support key commercial plan, HP marketing, email and social launches
- Manages seasonal shot requests & strategy, product tags mapping and taxonomy setup that is competitive, intuitive and customer facing
- Ensuring accuracy and high-quality level of work across the site, with an understanding of its impact on the customer experience
- Manages weekly site review meetings to discuss upcoming marketing launches, promotions, product launches, and shifts to navigation
- QA and review the site daily to ensure proper setup of navigation, product mapping and promotions that follows the strategic intent
- Utilize third-party vendor tools including product recommendations, outfitting, search results, and SEO to drive an optimal customer experience and support test initiatives
- Partner with key cross functional partners to test, implement and operationalize site technologies and capabilities. Act as a SME for 1+ site technologies.
- Continuously keeping up to date competitively on the latest digital trends, site taxonomy and setup, collections, special shops, and overall tech
Who You Are
- 5+ years of merchandising or ecommerce experience
- Strong leadership skills
- Passionate about the customer, the online shopping experience with a keen eye to visual site merchandising
- Must have strong technical and analytical skills with ability to use data to assess the business and drive decisions
- High level of initiative and organization, with the ability to manage ambiguity, uncertainty and changing directions in a fast-paced dynamic environment
- Demonstrate strong listening, verbal, written and presentation skills
- Ability to collaborate and build strong relationships with cross-functional partners
- Ability to identify inefficiencies and inaccuracies and proactively find resolution
- Excellent computer skills, fluent in Microsoft Excel, Airtable, Miro, PIM system, and 3rd party digital tools
- Bachelor’s Degree or equivalent
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