Senior Product Manager, Ad Formats
Instacart · Canada
What the posting says
Each fact carries its state:Statedfound in the postingConflictstwo statements disagree, both quotedNot mentionedthe posting does not say
- PayStated
- CAD 165,000–CAD 174,000 a year
- Work arrangementStated
- Remote OK
- ExperienceStated
- 2-5 years
Not mentioned in this posting
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- Employment typeNot mentioned
- The posting does not say
- ShiftNot mentioned
- The posting does not say
- EducationNot mentioned
- The posting does not say
- Visa sponsorshipNot mentioned
- The posting does not say
Requirements, each with its sentence from the posting
These are the employer’s words. The index does not judge whether you meet them.
- Product management for ad formats experiencerequired
4+ years of experience in product management for ad formats, with a strong understanding of user-facing ad experiences
from the posting - User-facing product launch experiencerequired
Track record of launching user-facing products and managing trade-offs between users and advertisers
from the posting - Partner and vendor managementrequired
Experience managing partners and vendors, including external technology providers
from the posting - Stakeholder managementrequired
Strong stakeholder management skills across sales, engineering, and cross-functional teams
from the posting - Performance advertising products experiencepreferred
Experience with performance advertising products
from the posting - 0→1 product development in ambiguous environmentspreferred
Experience taking new products from 0→1 in ambiguous, fast-moving environments
from the posting - Ad tech domain knowledgepreferred
Background in ad tech, retail media, or a closely related domain
from the posting - Retail media domain knowledgepreferred
Background in ad tech, retail media, or a closely related domain
from the posting
Read the full posting as the employer wrote it
We're transforming the grocery industry
At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.
Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table.
Instacart is a Flex First team
There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work.
Overview
Instacart Ads powers one of the industry's leading retail media networks, helping brands, CPGs, and retailer partners reach shoppers with relevant, effective advertising across the Instacart platform. As part of the Ad Product team, you'll own the Formats domain, where we place 0→1 bets that fuel double-digit growth for Ads and keep CPGs and new advertiser types engaged.
You'll sit at the intersection of CPGs, retailers, and customers, shaping new ad experiences across multiple user-facing surfaces. Your portfolio spans new advertiser, formats innovation, and in-store experiences. You'll partner closely with XFN stakeholders, our Online Grocery team, and external technology partners. If you're energized by taking ambiguous ideas from zero to one, fluent in ad formats and user experience, and comfortable managing partners and vendors, this is the role for you.
About the Job
- Serve as the primary product partner to sales teams focused on New Advertiser types, including payment providers, upper-funnel non-endemic advertisers, and ad tech providers, with the goal of scaling non-endemic into a significant revenue line.
- Partner with sales teams focused on formats such as savings, in-store, and AI solutions.
- Define the 0→1 strategy for each bet, then own execution while aligning cross-functional teams across Instacart.
- As these bets mature, take on increasing strategic ownership: define and prioritize the next set of incremental bets across the Instacart Ads ecosystem.
- Communicate tradeoffs, progress, and results clearly to senior stakeholders, including the GM of Ads.
About You
Minimum Qualifications
- 4+ years of experience in product management for ad formats, with a strong understanding of user-facing ad experiences.
- Track record of launching user-facing products and managing trade-offs between users and advertisers
- Experience managing partners and vendors, including external technology providers.
- Strong stakeholder management skills across sales, engineering, and cross-functional teams.
Preferred Qualifications
- Experience with performance advertising products.
- Experience taking new products from 0→1 in ambiguous, fast-moving environments.
- Background in ad tech, retail media, or a closely related domain.
#LI-Remote
Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here. Currently, we are only hiring in the following provinces: Ontario, Alberta, British Columbia, and Nova Scotia.
Offers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings here.
For Canadian based candidates, the base pay ranges for a successful candidate are listed below.
The posting text is reproduced as the employer wrote it; the index adds nothing to it.