Senior Product Marketing Manager
HelloFresh · Sydney, New South Wales, Australia
What the posting says
Each fact carries its state:Statedfound in the postingConflictstwo statements disagree, both quotedNot mentionedthe posting does not say
- Employment typeStated
- Full time
- Work arrangementStated
- Hybrid
- ExperienceStated
- 5-10 years
Not mentioned in this posting
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- PayNot mentioned
- The posting does not say
- ShiftNot mentioned
- The posting does not say
- EducationNot mentioned
- The posting does not say
- Visa sponsorshipNot mentioned
- The posting does not say
Requirements, each with its sentence from the posting
These are the employer’s words. The index does not judge whether you meet them.
- Product marketing experiencerequired
5+ years of experience across product marketing, brand marketing, proposition development, or go-to-market strategy
from the posting - Brand marketing experiencerequired
5+ years of experience across product marketing, brand marketing, proposition development, or go-to-market strategy
from the posting - Go-to-market strategyrequired
5+ years of experience across product marketing, brand marketing, proposition development, or go-to-market strategy
from the posting - Product launch managementrequired
A proven track record of managing and delivering multi-channel product launches or merchandising initiatives
from the posting - Digital customer journey experiencerequired
Practical experience working across digital customer journeys, content management, conversion optimisation, and merchandising touchpoints.
from the posting - Content managementrequired
Practical experience working across digital customer journeys, content management, conversion optimisation, and merchandising touchpoints.
from the posting - Conversion optimizationrequired
Practical experience working across digital customer journeys, content management, conversion optimisation, and merchandising touchpoints.
from the posting - Merchandisingrequired
Practical experience working across digital customer journeys, content management, conversion optimisation, and merchandising touchpoints.
from the posting - Commercial acumenrequired
Strong commercial acumen and analytical capability
from the posting - Data analysisrequired
experience using customer insights and data to guide decision-making.
from the posting - Project managementrequired
Exceptional project management skills with meticulous attention to detail
from the posting - Attention to detailrequired
meticulous attention to detail and experience navigating complex cross-functional or global matrix teams
from the posting - Storytellingrequired
A natural storyteller who can translate complex product details into simple, engaging, customer-first messaging.
from the posting - Collaborationrequired
A collaborative and curious team player who enjoys bringing diverse stakeholders together
from the posting - Consumer goods experiencepreferred
ideally within consumer goods, e-commerce, or subscription businesses.
from the posting - E-commerce experiencepreferred
ideally within consumer goods, e-commerce, or subscription businesses.
from the posting - Subscription business experiencepreferred
ideally within consumer goods, e-commerce, or subscription businesses.
from the posting
Read the full posting as the employer wrote it
Job Description
As the Senior Product Marketing Manager, you will lead the planning and delivery of how we launch, merchandise, and showcase our products across Australia and New Zealand. Sitting at the intersection of Product Strategy, Brand Marketing, and Global Product Marketing, you will translate customer insights, product innovations, and commercial priorities into compelling storytelling and high-impact marketing activity.
This role is based in Chippendale, Sydney and reports to the Director of Brand Marketing ANZ.
You will...
- Lead the development and end-to-end execution of go-to-market plans for priority product launches, new propositions, and major business initiatives across Australia and New Zealand.
- Own the integrated merchandising calendar and optimise product presentation across key touchpoints, including our app, web, menu UX, and CRM channels.
- Develop clear creative briefs and messaging frameworks, partnering closely with Brand Marketing, Global Creative, Editorial, and Digital Operations teams to ensure consistent storytelling.
- Integrate product priorities into key brand campaigns, partnerships, and seasonal marketing moments.
- Collaborate with Digital Operations and Global teams to plan, test, and optimise digital merchandising placements and features.
- Partner with Product Strategy, Growth, and Analytics to track campaign performance, evaluate customer behaviour, and deliver actionable post-launch reviews.
- Shape local product marketing strategy by applying customer research, commercial priorities, and competitive intelligence to drive ongoing engagement and retention.
You have...
- 5+ years of experience across product marketing, brand marketing, proposition development, or go-to-market strategy, ideally within consumer goods, e-commerce, or subscription businesses.
- A proven track record of managing and delivering multi-channel product launches or merchandising initiatives from brief through to launch.
- Practical experience working across digital customer journeys, content management, conversion optimisation, and merchandising touchpoints.
- Strong commercial acumen and analytical capability, with experience using customer insights and data to guide decision-making.
- Exceptional project management skills with meticulous attention to detail and experience navigating complex cross-functional or global matrix teams.
You are...
- A natural storyteller who can translate complex product details into simple, engaging, customer-first messaging.
- A proactive, hands-on doer who balances strategic thinking with a passion for flawless execution.
- A collaborative and curious team player who enjoys bringing diverse stakeholders together to deliver shared goals.
- Passionate about food, customer experience, and finding better ways to make HelloFresh better every day.
What you’ll get in return…
- The chance to have a significant impact in a leading global food technology company
- Flexible working arrangements
- Egoless environment, constant learning with room for personal growth
- Free access to Headspace
- Internal learning & development
- A diverse and vibrant international environment, with offices in 18 countries
- Company discount - 70% off HelloFresh & 40% off Youfoodz
Start Date: Immediately available - Can wait a notice period
Duration: Permanent full time role
Location: Chippendale Head Office - hybrid working environment
Salary: Competitive salary & employee benefits
#LI-Hybrid
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